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What is Fig?
Created by a dedicated team of local creatives, Fig celebrates small businesses and impactful nonprofits in the Lehigh Valley, Pennsylvania.
Get to know the Lehigh Valley
Home to Allentown, Bethlehem, and Easton, the Valley (as the locals call it) is a metropolitan hub for the pillars Fig loves to celebrate: local shopping, dining, arts, education, history, and community.
The Power of Fig
Fig is produced by locally-based creative teams who love their communities and has a simple mission to use their talents to spread the word about the place they call home.
Interested in starting Fig in your own city? Start here.
Meet Fig Lehigh Valley Director
Ashley Russo
Ashley Russo is the President of ASR Media and Director Fig Lehigh Valley. A twenty-year media veteran, Ashley has a knack for creative storytelling and a passion for the Lehigh Valley community. Ashley and her team are champions of small business, highlighting all things local in the Lehigh Valley.

Winter 2024
The Cozy Up Issue
Fig Lehigh Valley’s winter issue celebrates cherished moments and the season of giving. Explore local spots that provide comfort and joy as we spotlight beloved small businesses, festive celebrations, and inspiring nonprofits that enrich our community.
Interested in being in Fig? Let's talk!
Phone
908.216.6100