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Community relations has remained a priority for Wind Creek Bethlehem in 2023.
“We wanted to ensure that our programs provided support across several essential areas,” said Kathy McCracken, Executive Vice President and General Manager at Wind Creek Bethlehem.
Some of the property’s key initiatives included the ongoing facilitation of donation drives throughout the year—providing Wind Creek Bethlehem Team Members with opportunities to give back. This year’s donated items included clothing, food, books, and back-to-school necessities—ensuring local adults and children had access to basic supplies.
In addition to supporting ongoing drives, Wind Creek Bethlehem Team Members volunteered their time at notable events including Musikfest, Oktoberfest, Christkindlmarkt, and more.
“Our Team Members continue to show up for their community in remarkable ways,” said Kathy. “We couldn’t be more thankful for their efforts. Their contributions undoubtedly yield positive impact across the entire Lehigh Valley.”
Community relations initiatives have also been extended to Wind Creek Bethlehem Guests. In 2019, the property debuted a program that encouraged Guests to donate unused gaming vouchers—earned from slot machine play—into collection boxes located throughout the property. To date, close to $270,000 has been collected and donated to local recipients.
“Wind Creek Bethlehem wouldn’t be the property it is today without support from the community,” said Kathy. “It only makes sense that we champion the community who championed us.”