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November 14, 2023
Fig Authentic: Edith Gutierrez-Hawbaker
EDITH GUTIERREZ-HAWBAKER is an award-winning creative leader and DEI advocate. As the Founder and Director of Te Lo Juro Collective, Edith leverages her design talents and gives back to Latinx communities in the Lehigh Valley, celebrating her culture through fashion, art, and design that champions diversity and embodies positivity. Edith is a team builder with a spirit of generous collaboration and a commitment to elevating Latinx artists.
When Edith began her career as an Editorial Art Director in New York City, she was often the only Latina in a leadership role at the companies where she worked. Her work with DEI began when she advocated for increased representation in the media. After spending years honing her skills and cultivating a wealth of experience from which to draw, Edith now uses visual storytelling and equity-forward design to celebrate different perspectives and tell the stories of the Latinx community with authenticity and honesty.
Since its founding, Te Lo Juro has established a strong presence in the Valley. From collaborating with ArtsQuest at the ¡Sabor! Latin Festival to vending at the Allentown Rock the Walk, Te Lo Juro partners with local nonprofit organizations to raise funds and awareness for their work. Furthering her commitment to the Lehigh Valley community, Edith recently joined the board of directors for the Hispanic Center Lehigh Valley.
Te Lo Juro translates to “I swear,” and for Edith, that means that she promises to show up as her authentic self wherever she is present. She has dedicated her work to encouraging people to do the same, unapologetically celebrating who they are, honoring where they come from, and pushing into the future confident in what they bring to the table.
Edith embodies the belief that when you find your purpose and commit to living it out wholeheartedly, you grow in ways you never thought possible. It’s this belief that fuels Edith’s relentless compassion for people and deep commitment to uplifting the community that surrounds her.
Get to know Edith and shop exclusive Te Lo Juro merchandise at telojurocollective.com.